Entrepreneurship, Management & Marketing
As businesses face increasingly complex environments, they require people with the ability to effectively manage internal and external business demands. Our curriculum focuses on helping students develop both specific skills and broad general knowledge of factors impacting a company’s success. Our nationally recognized faculty draw from their industry and academic experience to help students develop these skills so critical for success in the business world.
We offer three majors in the Department: Entrepreneurship, Management, and Marketing.
Entrepreneurship is an ideal major for students who plan to start their own business, work in a small business, or someday run their family's business after graduating. It can also help students interested in working in medium and large companies to build skills valuable for leading innovation ("corporate entrepreneurship"). Read more
Social Entrepreneurship trains students to harness their passion for social causes to the business skills needed to effectively manage nonprofit or for-profit organizations pursuing social missions. The Brock School offers a Social Entrepreneurship concentration available to all business majors and a Social Entrepreneurship minor, available to non-business majors (see information in the BSOB Social Entrepreneurship section in the right sidebar).
Both the Entrepreneurship and Social Entrepreneurship programs at the Brock School have been internationally and nationally recognized.
Students, who want a general knowledge of core functional areas of business, should consider a Management major. This major prepares students for entry-level positions in many industries and trains them for the potential long-term goal of higher level management positions. Read more
Marketing is a great major for students interested in advertising, sales, market research, retailing, product management, sports marketing, social media, and public relations. Courses and extracurricular activities help students develop skills needed to market products and services, in either for-profit or nonprofit organizations. Read more
We invite you to learn more about our programs through the information on this website or by contacting us directly. You may email questions to Professor Franz Lohrke, Chair of the Entrepreneurship, Management, and Marketing Department and Brock Family Chair in Entrepreneurship, at Ftlohrke@samford.edu.